Don't Be A Bad Apple
A collaboration between the R4Respect initiative and Griffith Film School, Don’t be a Bad Apple targets young people in an effort to promote healthy and respectful relationships. Supported by community group YFS, the animated clips were designed for sharing across social media, incorporating pithy messaging and accessible inclusive characters.
Concept and Animation - William Pietsch
Producer - Peter Moyes
Writers - William Pietsch and Peter Moyes
mixed compile: https://vimeo.com/229218554
all videos: https://vimeo.com/229217489
“I was amazed and excited to see the standard of the work produced for the Don’t Be a Bad Apple animated film. I think they ticked all the boxes in the brief and made a piece of entertaining content that appeals to a wide audience, covering difference age, gender and ethnic groups. In today’s digital and social age, this is the kind of thing that could be adapted across many different platforms, reaching a target audience the world over with the right strategy and help behind it.” Takeshi Takada – co-founder and Executive Producer of Altvfx
“R4Respect's Bad Apple animation is great example of transferring evidence to action in preventing violence against women. The R4Respect team and collaborators drew on the best available evidence to define the problem and create a strategy to effectively reach its target audience to end coercive control and sexual harassment. The Bad Apple campaign is fruity, wise and witty.” Dr Heather Nancarrow - CEO, Australia's National Research Organisation for Women's Safety (ANROWS)
“Work designed and led by young people is a fantastic way to reach other young people, and speak peer-to-peer in an accessible way on issues of gender based violence, equality and respect. R4Respect have picked some important issues to address and talk to other young people about, and should be commended on their work to combat unhealthy and abuse behaviours.
These films support the strengths-based approach of the Australian Curriculum HPE as they give students an opportunity for thoughtful reflection and development of their own relationship skills.
They would bode well as a young person led element of a comprehensive whole school approach to the primary prevention of gender-based violence, commonly known as Respectful Relationships Education.
These films could be used in Respectful Relationships Education to support a variety of learning activities that develop social skills, decision-making skills, communication skills, ethical understanding, abuse understanding, bystander skills and gender inequality understanding.”
OurWatch – Letitia York and Cara Gleeson.